Screens and phones
How much is reasonable at each age, family rules that hold, the first phone and social media.
- Screen time
- First phone
- Gaming
For parents of children aged 6 to 18
Happier evenings, better sleep, fewer screen fights. Simple guidance for busy parents.
Short, friendly guides on screens, sleep, food, movement and feelings, based on public health advice and written with doctors. From the team behind Life by Molliora.
Written with doctorsBased on public health adviceNothing to sell
9–12 hof sleep a night for children aged 6 to 12
60 minof active play or sport a day, ages 5 to 17
1 hourscreen-free before bedtime helps children fall asleep
3 minto read each guide, with tips you can use tonight
What we cover
Six everyday topics. One calm approach.
Every guide says what the research shows, what it means at your child's age and what you can try this week. No scare stories and no products to sell.
Sleep and rest
How much sleep children need, calmer bedtimes and what to do about late nights and tired mornings.
- Bedtime
- Routines
- Tired teens
Food and energy
Regular meals, breakfast that lasts, school lunches and drinks, without turning food into a battle.
- Breakfast
- Snacks
- Drinks
Movement and play
Easy ways to get more active play into the week, for children who love sport and for those who don't.
- Outdoor play
- Sport
- Less sitting
Feelings and friendships
Talking about worries, stress around school and friends, and knowing when to ask for more help.
- Worries
- School stress
- Friends
Family routines
Ready-made week plans, checklists and conversation guides that make everyday life run more smoothly.
- Week plans
- Checklists
- Family talks
Guides by age
Every age has its own questions. We meet you there.
Tell us your children's ages and you get the guides that fit, from first school years to the last year before adulthood.
6–9
Building habits
Bedtime routines, first rules for screens, breakfast that keeps them going through the school morning.
10–12
More independence
The first phone, gaming, friends and activities. Setting limits together instead of for them.
13–15
Big changes
Later nights, social media, puberty and school pressure. How to stay close when they pull away.
16–18
Almost adults
Sleep, stress, exams and their own choices about food and training. Support without taking over.
How it works
Easy to start. Easy to use.
Tell us your children's ages
It takes a minute. We only use it to choose the right guides for your family.
Get guides every month
Short guides, week plans and checklists by email and online, timed for the school year.
Ask when you wonder
Send a question by email and get an answer from our team, checked with a doctor when needed.
Free guides
Start here. Four short guides.
A taste of the membership. Each one takes about three minutes to read.
SleepHow much sleep does my child need?
How much sleep does my child need?
Sleep affects concentration, mood and growth. Many children who seem tired during the day are simply not getting enough of it.
| 6 to 12 years | 9 to 12 hours |
| 13 to 18 years | 8 to 10 hours |
- Keep bedtime within about an hour of the school-night time at weekends.
- Turn screens off an hour before bed.
- Charge phones and tablets outside the bedroom.
- Talk to a doctor if your child snores loudly or is often exhausted despite enough sleep.
Hours per 24 hours, including naps. Source: American Academy of Sleep Medicine consensus recommendation.
ScreensScreen time without daily arguments
Screen time without daily arguments
Rules hold better when children help make them and when they apply to the whole family. What your child watches, and when, matters as much as the number of minutes.
- Agree the rules together and write them down.
- Keep meals and bedrooms screen-free, for adults too.
- Use the age guide as a ceiling, not a target.
- Swap time rather than only removing it: outdoors, friends, sport.
Based on the Public Health Agency of Sweden's 2024 recommendations on screen use for children and young people.
MovementHow much should children move?
How much should children move?
Children and young people aged 5 to 17 should average at least 60 minutes a day of moderate to vigorous activity, the kind that makes them breathe harder.
- Count play, cycling and walking to school, not only sport.
- Include activities that strengthen muscles and bones three days a week.
- Break up long periods of sitting, especially in front of screens.
Source: World Health Organization guidelines on physical activity, 2020.
FoodFood that keeps energy steady
Food that keeps energy steady
Regular meals help children keep their energy and concentration through the school day. You decide what is served and when; your child decides how much to eat.
- Aim for breakfast, lunch, dinner and one or two snacks at regular times.
- Offer water as the everyday drink, and keep sweet drinks for occasions.
- Put fruit and vegetables on the table at every meal.
- Eat together when you can, without screens at the table.
Based on the Swedish Food Agency's dietary guidelines.
The people behind Kids
Parents, doctors and coaches. Working for your family.
Kids by Molliora is made by the same team that runs Life by Molliora, with medical oversight from an experienced physician.
Founder
Carl Martinsson
Carl leads strategy and design at Molliora. It is personal: he spent four years in hospitals around the world with his child, whom he lost to cancer, and saw how much parents need clear, honest guidance.
Founder
Helena Sundin
Helena leads operations and the member experience. She is a certified personal trainer and shapes our guides on movement, energy and everyday routines.
Chief Medical Officer
Patrick E Sewell, MD
Physician with more than 30 years in medicine and former Assistant Professor at the University of Mississippi Medical Center. He leads medical quality and safety across Molliora.
Every guide is checked against public health recommendations before it is published, and medical content is reviewed by a doctor.
If the worst happens
When your child is seriously ill, you should not have to find your way alone.
A serious diagnosis turns a family's life upside down overnight. Through Life by Molliora, our medical team helps you understand the situation, find the right specialists and coordinate the care, in your country or abroad.
- A medical review of the diagnosis and treatment plan
- Second opinions from leading paediatric specialists and children's hospitals
- Help finding clinical trials and new treatment options
- Coordination of records, appointments, travel and interpreters
- One contact who stays with your family the whole way
We work alongside your child's own doctors, never instead of them. In an emergency, always call your local emergency number first.
“I spent four years in hospitals around the world with my child. I know how much it matters to have someone who knows the way. That is why this exists.” — Carl Martinsson, founder
Membership
Everything in one place. New every month.
- Guides for every age from 6 to 18
- Week plans, checklists and conversation guides
- New material every month, timed for the school year
- Questions answered by email
- Written with the medical team behind Life by Molliora
Life membersIncludedFor children on a Life family membership.
On its own€19 a monthOr €149 a year. One price for the whole family, however many children.
Kids by Molliora opens soon. People on the waitlist get access first.
Questions
Good to know
Who writes the guides?
Our team writes them from public health recommendations and research, and medical content is reviewed by a doctor before it is published.
Is this medical advice?
No. Kids gives general guidance for parents. If you are worried about your child's health, talk to your doctor or child health service. In an emergency, call your local emergency number.
Which ages is it for?
Children aged 6 to 18. You tell us their ages and get the guides that fit, and they change as your children grow.
What does it cost?
It is included for children on a Life by Molliora family membership. On its own it costs €19 a month or €149 a year for the whole family.
When does it open?
Soon. Join the waitlist and we will email you as soon as it opens. Joining is free and you can unsubscribe at any time.
Waitlist
Be first in. We'll write when it opens.
Leave your email and your children's ages. We use them only to tell you when Kids opens and which guides fit your family.